As a market research professional with more than 18 years of telecommunications industry research and product marketing experience, Mrs. Baleva is currently focused on tracking and analyzing the wireless infrastructure market including 5G RAN, open vRAN, network disaggregation (DCSG), 5G core networks, network automation, and contributing to custom consulting and research projects as part of the LightCounting analyst team.
In 2011, Mrs. Baleva joined Infonetics Research, which was later acquired by IHS Markit and Informa Tech/Omdia in 2019, where she contributed to numerous syndicated research reports in the areas of mobile infrastructure, telecom network equipment, cloud and data center networks, service provider economics (revenue, capex, opex). During her recent career, Mrs. Baleva also served as a Research and Analysis Manager leading a team of research analysts that guaranteed the top-notch quality and timeliness of the research products delivered to the clients.
Prior to joining the telecommunications industry, Mrs. Baleva was a business analyst at Hewlett-Packard and a research analyst at a private consulting company Life Science Strategy Group, where she delivered quantitative and qualitative analysis to support strategic business decisions. Prior to that, over the course of seven years, Mrs. Baleva was a Marketing Manager, leading integrated marketing campaigns and establishing brands for L'Oreal dermatological products in Bulgaria.
Mrs. Baleva holds MBA degree from San Jose State University, California, United States, a Master of Science in Economics and a Bachelor of Science in Economics from Sofia University, Bulgaria.